Argyranthemum 'Madeira Double White' is a marguerite daisy that flowers from spring until the first frost, giving pots, window boxes and borders months of colour.
The Madeira series makes a compact, upright and well-branched plant of around 30cm tall and 30 to 40cm wide, with classic daisy flowers held clear of finely cut, dark green foliage. 'Madeira Double White' is the double-flowered white form of the series, with fuller, many-petalled heads. Flowering runs from April to October, and picking off the spent heads keeps new ones coming.
Give it full sun and well-drained, fertile soil. It comes from the Canary Islands, so it copes well with dry spells and with exposed, coastal gardens. It is not hardy: the first frost kills it, so most people treat it as summer bedding and buy fresh plants each year, though a plant moved under cover before the frosts can be kept going.
Supplied as 3 or 6 large plants in 1L (13cm) pots, ready to plant straight into containers and bedding displays.
Cultural Information
Common Name: Marguerite Daisy, Paris Daisy
Fully Grown Height and Spread: Approx. 30cm tall x 30 to 40cm wide
Growth Habit: Upright, compact and well-branched
Perfect For: Pots and containers, window boxes, bedding displays, borders, coastal gardens
Foliage: Finely cut, dark green
Flowering Time: April to October
Planting Position: Full sun; tolerates dry conditions and coastal, exposed sites; ideal in patio containers
Soil Type: Well-drained, fertile
Hardiness: Not hardy (half hardy); killed by the first frost, grown as summer bedding
Maintenance: Low; deadhead to prolong flowering
Seasonal Interest: Spring, summer and autumn
Type: Tender perennial grown as summer bedding
